Not Just Another Store is a conceptual retail space that detaches itself from all the restrictions, rules and norms placed upon existing retail spaces. With collaborations at the heart and core of the concept, Not Just Another Store is partnering up with various creatives and designers to curate innovative events, installations and exhibitions. The space includes over 25 international independent fashion and lifestyle brands across womenswear and menswear, literature, art, homeware & interiors.
The design of the new retail space intended to communicate the brand’s transformation and location move, from a narrow space on the hectic Shoreditch High Street to a voluminous environment and more relaxed shopping destination.
It has been meticulously designed to be inviting to passersby, encourage browsing and to give customers a relaxed shopping experience. The general intention is to impose the feeling of calmness and serenity to visitors.
The previous occupier of the space left a major imprint, this was carefully stripped back and tweaked to communicate the needs of the new client – previous fixings were modified, reused
and made modular to encourage re merchandising.
The focus was highly placed on durability and functionality, a material palette of dark steel, concrete, marble, glass and fabric were used throughout to give the space its look and feel. The main feature of the space is “the pod” – a space within the space, to be used for art installations, retail campaigns, workshops and marketplaces.