New Inn, New Space, New Experience

Not Just Another Store New Inn space is your new shopping home.

 9,8-13 New Inn Street, London EC2A 3PY

Though this past year has brought us many things that we would all like to forget, shopping from the comfort of our own homes is not one of them. Fashion interrupters Not Just Another Store have moved into a palatial new space in New Inn Yard, Shoreditch that reimagines the welcomed union of luxury comfort shopping. 

Not Just Another Store is opening up a dialogue between contemporary brands, creative voices and the consumers/community we serve at the heart of our agenda.


This new space, your new home is an evolution of the traditional retail space. It is the epiphany of Not Just Another Store. A space that gives you an experience throughout the four rooms, but also feels like home. It is an aspiring space that welcomes you yet takes you to a different dimension creatively.

The Reception



The reception is a welcoming space where you will find curated independent and contemporary Fashion brands, Art, Homeware, and Lifestyle brands from all over the world. 


The living room


Curated by our in-house stylist, find here seasonal edits and our favorite art installations. You will also enjoy some fun workshops.

The Library

The Library is where collaboration happens. This is where we invite creatives, entrepreneurs, companies and individuals to tell stories and bring projects to life. 

The Library is our own pop-up market which will constantly evolve with various brand Partnerships. 

Through our Deeply Rooted program, this room will also be used to highlight under represented BIPOC creatives and artists. 

The Guest Room

A collaborative space designed to showcase new creative ideas. New collections, new artists. 

The Study

Give birth to new ideas in our minimalist study room. A space where you can set up your meetings, book photo shootings and record podcasts. 

Come and say hi  


Welcome to Not Just Another Store.

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